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All the Definitions in
Alphabetical Order.
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Internet WebSite Design Terminology

There is a lot of jargon on the internet and within internet website construction, to try and help you understand some of the most common ones we have made a list for your convenience. If you would like any further details or cannot find one here please email ark@ark.uk.com and we will be delighted to help you with your enquiry.

ActiveX Control

A component that can be inserted in a page to provide functionality not directly available in HTML, such as animation sequences, credit-card transactions, or spreadsheet calculations. ActiveX controls can be implemented in a variety of programming languages from Microsoft and third parties.

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Advanced Streaming Format (ASF):

ASF from Microsoft, allows data of different media types (audio, video, image) to be placed into a single file that is stored on a server. When a user requests to see a presentation, the server takes the file, splits it into packets, and puts a "presentation timestamp" into each packet. The client uses these timestamps to synchronise the different packets when it replays the file.

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Animated GIF

An animated GIF is a GIF 89afile containing multiple images. These images act as successive frames of animation when the GIF is viewed in a web browser.

Browser

There are many different types of Browsers, however in the main people tend to use Internet Explorer & Netscape Communicator.

A popular type of HTML rendering device used by personal computers connected to the Internet. Browser programs include Acorn-Browse, AIR Mosaic, ANT Fresco, Avanti, Amiga-A-Web, Amiga Voyager, Arc Web, Cyberdog, Echo, France Explorer, Hot Java, IBM-Web Explorer, I-Browse (Amiga), InterGO, Lotus-Notes, Lynx, Mac Web, MSHTML, Internet Explorer, Pocket Internet Explorer, Mac Web (Macintosh), Mercer OS, NCSA Mosaic, Net Positive (Be OS), Netscape Communicator, Netscape Navigator, Near Site, Opera, Palmscape (Palm Pilot), Quarterdeck Mosaic, Spry Mosaic, Spyglass Mosaic, Voyager (Acorn), Web Compass, Webster XL (Acorn), Web Whacker.

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Cascading Style Sheet

An HTML syntax that gives authors precise control over the formatting of text in Web pages. Formatting information is stored in a Web site in style sheets, and can be applied to whole pages or parts of pages.

Client-side and server-side image maps

A client-side image map requires image map information to be stored within the HTML document. A client-side image map shows the actual URL in the status bar message at the bottom of the browser window.

A server-side (NCSA) image map requires the image map information to be saved within a separate file stored on a server and accessed by a CGI script. This type of image map is far more complicated to set up, and is not supported by all servers. Server-side image map behaviour varies from system to system, even among different systems using the same server. A server-side image map shows the co-ordinates at the bottom of the screen.

CSS

Acronym for Cascading Style Sheet. Styles can be defined in a separate style sheet document, at the top of the current document, or within individual HTML tags. Each level of definition can override attributes set by the next higher style definition.

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CGI (Common Gateway Interface)

A standard method of extending Web server functionality by executing programs or scripts on a Web server in response to Web browser requests. A common use of CGI is in form processing, where the browser sends the form data to a CGI script on the server, and the script integrates the data with a database and sends back a results page as HTML.

DHTML, Dynamic HTML

Methods for combining scripts, style sheets, HTML extensions, downloadable content and fonts, to create interactive Internet documents. DHTML offers the promise of greater control over the real-time appearance, content, layout, and behaviour of documents. DHTML, while a significant and complex enhancement, is subject to proprietary implementations and competing standards.

The ability to change style or positioning properties with a scripting language is what is commonly called dynamic HTML, or DHTML. There are four DHTML-related features: Layers, Styles, Timelines, and Behaviours. DHTML features work only in 4.0 or later browsers. (Internet Explorer 3.0 partially supports style sheets.)

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Dithered Colour

Like halftone pictures in newspapers, dithering uses patterns of colour pixels to replace pure colours. Dithering is used to simulate colours, especially for computers that can represent a limited number of colours. For example, combine patterns of red and yellow to simulate orange.

Frames and Frames Pages

Frames divide a Web browser's window into separate regions, each of which can display a separate, scrollable page. A group of frames is called a frames page. A frames page is a special Web page that defines the size and location of each frame it contains.

In the simplest frames page there are two frames: one frame displays a page listing a set of hyperlinks, and the other frame displays the pages to which the hyperlinks point. Each time a user clicks a hyperlink in the first frame, the page pointed to by that hyperlink is displayed in the second frame. The frames page itself does not actually contain any content or pages; it contains only hyperlinks to existing pages that are displayed in the frames.

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GIF

GIF (Graphics Interchange Format) is a bitmap format developed by CompuServe to easily transfer graphic files online. GIF is an 8-bit (256-colour) format that uses LZW compression to make bitmap files smaller-about half of their original size. The GIF format uses the 256 most representative colours for the image so that the final images have small file sizes, but good image quality.

A GIF is usually ideal for cartoon-like graphics, logos, graphics with transparent areas, or animation.

Compression

Loss-less compression means that no image quality is lost when an image is compressed. A GIF compresses by scanning horizontally across a row of pixels, finding solid areas of colour, and then abbreviating identical areas of pixels in the file. Therefore, images with repetitive areas of solid colour compress best when saved as GIFs.

Note Dithering or anti-aliasing GIF images produces larger files.

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GIF Transparency

Transparency is defined in GIF files by designating one or more colours to be transparent. The designated colour is transparent when the GIF is viewed in a browser.

Hyperlink

A pointer from text or from an image map to a page or other type of file on the World Wide Web. On Web pages, hyperlinks are the primary way to navigate between pages and among Web sites.

Image Map

An image map is a graphic with URLs assigned to hotspot regions of the graphic from within an HTML file. Clicking a hotspot in a web browser opens the web page to which the URL links. A well-designed image map can add significantly to the visual impact of a web site.

Java

A general-purpose programming language created by Sun Microsystems. Java can be used to create Java applets. A Java program is downloaded from the Web server and interpreted by a program running on the computer running the Web browser.

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Java applet

A short program written in Java that is attached to a Web page and executed by the computer on which the Web browser is installed.

Java Script

A cross-platform, World Wide Web scripting language developed by Netscape Communications. JavaScript code is inserted directly into an HTML page.

JPEG Compression

JPEG is a loss'y format, which means that some image data is discarded when it is compressed, reducing the quality of the final file. However, image data can often be discarded with little or no noticeable difference in quality.

The JPEG format is best for scanned photographs, images using textures, images with gradient colour transitions, or any images that require more than 256 colours.

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PNG (Portable Network Graphic)

The Portable Network Graphic, or PNG, is the most versatile of the web graphic formats. However, not all web browsers can take full advantage of PNG characteristics. A PNG supports up to 32-bit colour, can contain transparency or an alpha channel, and can be progressive.

PNG Compression

PNG compression is loss-less, even in high colour depths. It compresses across rows and columns of pixels, yielding better compression than GIF, which only scans rows. A PNG can compress more than a GIF or JPEG of the same colour depth and quality.

The PNG format is best suited for creating complex live transparency, high-colour graphics, or better-compressed low-colour graphics.

We think PNG will be the future format for graphic files on the web, but not until most browsers are able to read PNG format.

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Real-Time Streaming Protocol (RTSP):

RTSP is different from the other two, since it is a protocol which contains protocol messages that allow you to control an on-demand streaming media server. It basically allows the same level of control as a video recorder, i.e., you can say "play," "stop," "fast forward," etc.

Search Engines

A new generation of search engines and Net tools has started to arrive. These attempt to bring a certain amount of intelligence to the process of Internet searching. Although few boast databases the size of the likes of Alta Vista, or the speed of some of their contemporaries, used correctly some of these new tools can become valuable companions. Targeted search engines that only look at a section of the Web, and engines which allow you to configure their results into a more readable format are popping up all over the place.

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Targeted search engines

There are already plenty of localised search engines appearing. Most of the big names have UK versions, although these often only include local guides and advertising white the main engine stays unchanged.

These types of engines are now appearing the world over. To take one example, Australian and New Zealand users can peruse the fast and powerful Answers service at www.anzwers.com.au, which uses lnktomi technology to deliver localised results.

Vertical market search engines are also starting to appear. Exes at www.exes.com is a travel-oriented engine. A new service with a relatively small database, the software searches relevant travel sites such as traffic reports, live CAMs, immigration news, and visa information. Expect to see more of these types of engines appearing in the coming months.

Northern Light concentrates on presenting search results in an easily digestible format. You can set up Custom Search Folders which organise your search results by subject, source or type -hugely useful for searches where thousands of results are delivered.

You can also search Northern Light's Special Collection, which claims to include content you will not be able to find elsewhere. This search engine seems to be asking all the right questions, and certainly makes searching a less frustrating experience.

See the best of the top search engines

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SGML

Structured Generalised Markup Language. Defines the logical organisation of a document and syntax of layout elements.

Style

An object that describes document formatting, such as colour, font and size. Styles can be defined in a separate style sheet document, at the top of the current document, or within individual HTML tags.

Synchronised Multimedia Integration Language (SMIL):

To make authoring of TV-like multimedia presentations on the Web easier, W3C has designed the Synchronised Multimedia Integration Language (SMIL, pronounced "smile"). SMIL is an easy-to-learn HTML-like language allowing to use a text editor to write multimedia presentations with streaming audio and video.

There is significant interest to integrate and synchronise Web content with audio and video information transmitted over the TV signal. To study this in more detail, W3C has organised a workshop on "Television and the Web".

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Table

Tables are made up of rows and columns of cells that can contain anything you might put on a page, such as text, images, forms, ActiveX controls, or components. You can use tables to arrange data systematically or to organise the layout of a page. A table allows you to display text in side-by-side paragraphs or arrange text next to graphics. Use a table to simulate columns of text, or use a fixed-pixel-width column to provide a margin for text on a page.

Transparency

GIF images are also capable of defining one of its colours as transparent, so that when the GIF is placed over another image, either online or in a bitmap editing application, the bottom image is seen through areas defined as transparent. GIF images may contain completely transparent or completely opaque areas; partial transparency is not supported.

UNIX

A multi-user, multitasking operating system that exists in various forms and implementations, typically used on proprietary computer workstations. Many Web servers run on UNIX systems.

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VBScript

Microsoft Visual Basic Scripting Edition, a subset of the Microsoft Visual Basic programming system. Microsoft Internet Explorer version 3.0 and higher, along with other Web browsers, can read VBScript programs embedded in HTML pages. VBScript programs can be executed either on the Web server, or on the computer on which the Web browser is installed. In the FrontPage Editor, you can insert and edit VBScript code.

Video Clip

A short video sequence that can be embedded into a Web page. Video clips can be inserted into FrontPage using ActiveX Controls, VBScript, Java applets, or plug-ins.

XML

Extensible Markup Language. A proposed standard, based on SGML, for flexible display of data-based documents.

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Comparison of web formats

  GIF JPEG PNG

Colour depth

8-bit maximum Up to 24-bit Up to 32-bit

Compression

Loss-less; compresses solid areas of colour Lossy; compresses subtle colour transitions Loss-less

Transparency support

Yes No Yes

Advantages

Loss-less compression Transparency Ability to control quality loss in compression Excellent compression of photographic images Loss-less compression Alpha transparency High colour support

Disadvantages

Maximum of 256 colours Does not compress gradient colours well No transparency Loss of quality when compressed Not completely supported by common browsers without using plug-ins

Typical Uses

Cartoon images Logos Animated banners Scanned photographs Images with complex textures Images with complex gradient colours Images with high numbers of colours Complex, live transparency

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Common HTML tags

Most HTML documents contain the following tags:

<HTML></HTML>

Marks the beginning and ending of the HTML document.

<TITLE></TITLE>

Sets the name of the document that appears on the top of the browser window.

<HEAD></HEAD>

Information in this section describes various characteristics of the document such as the document title, background colour, text colour, and font usage. JavaScript code is placed within this section of the document.

<META></META>

Stores extra information about the HTML document such as what application created it, keywords for search engines, and other information used by various applications. Many HTML editors or utilities add meta information to an HTML document.

<SCRIPT></SCRIPT>

Marks the beginning of code for a scripting language, such as JavaScript.

<BODY></BODY>

Text or links in this section go into the main body of the document.

<IMG>

Displays an image on the web page. For example:

<IMG SRC="Picture.gif">

This tag displays the image Picture.gif on the page.

<A></A>

Creates a link from text or an image to another HTML document. For example:

<A HREF="http://www.ark.uk.com">Link</A>

In this case, clicking the word "Link" jumps to www.ark.uk.com.

To place an image and also make that image a link, use two tags:

<A HREF="http://www.ark.uk.com">

<IMG SRC="Explosion.jpg"></A>

The image Explosion.jpg is displayed on the web page and clicking on it takes you to www.getfireworks.com. Note that the link to the image is placed within the link tags, between <A> and </A>.

<MAP></MAP>

Information within this tag describes the shape of a hotspot using co-ordinates and contains the URL destination of the hotspot.

 

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