Search
engines
A search
engine is a Web site on the Internet that someone may use to find desired
Web pages and sites. A search engine will generally return the results
of a user's search ranked by relevancy. The formula for determining
what is the most relevant varies.
Visibility
Refers
to how easy it is for someone to find your Web site when they do a search.
If people can't find you easily, you won't get many visitors.
Keywords
Generally
refers to any word or phrase the user might search for in order to find
your Web site or a page on your site. Each variation of a keyword, such
as the plural form of the word, is treated like a separate keyword.
Phrases (i.e., a string of multiple keywords) are generally used interchangeably.
Ark will monitor your site's positions for both keywords and phrases.
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Why
use Ark Web Site Design
- Search Engine Positioning?
When
someone queries a search engine for a keyword related to
your site's products or services, does your page appear
in the top 10 matches or does your competition? If you're
listed, but not within the first two or three pages of results,
you lose, no matter how many engines you submitted your
site to. Since the majority of Web site travels begin with
one of the major search engines, visibility on these sites
has become crucial for most businesses. But what can someone
do to increase his or her rank for keywords and phrases
relevant to the Web site's content? The theme you'll hear
from most Web marketers these days is this; "Submitting
is not enough."
Enter
Ark
Web Site Design
We can
improve your Web site's relevance for keyword and phrase
queries in the major search engines. Ark Web Site Design
- Search Engine Positioning is the only UK Company offering
all eight critical elements needed to generate improve and
maintain search engine rankings for your web site:
- We
will create HTML "doorway page" based on keywords and
details about your business supplied by you.
- We
will optimise new or existing pages. We know each search
engine's unique "personality" and how to build TOP ranking
pages for each without "spamming" or abusing the index.
- We
will index all the "doorway" Web pages created, changed,
or added in the quest for a TOP 10 position.
- Once
pages are created or modified, they must be submitted.
We offers advanced submission "safety" features that insure
we don't "over submit" to an engine or accidentally violate
one of their ever changing submission guidelines.
- We
will check your site's positions in the major search engines
to determine a site's rank in all the TOP engines for
each search keyword or phrase you ask us to work on.
- We
can also schedule a reporter daily, weekly, or monthly
to automatically check a Web site's positions or to re-submit.
Search
Engine's
Unique Personality
At Ark
we know each search engine's unique personality and how
to build top ranking pages for each, without "spamming"
or abusing the index. Every step of the way we will create
properly emphasise the keywords and topics that apply to
your site. This methodology ensures targeted traffic to
your business and improves the search experience for the
end-user.
Why
Have a Web Site in the first place,
If your audience cannot find you
If your
target audience cannot find you on the Web, why build a
Web site in the first place? So if you're ready to discuss
the possibility of hiring a professional search engine marketing
company to gain you top placement in the search engines,
then look no further Ark Web Site Design - Search Engine
Positioning
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Search Engine Positioning?
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You
supply Key Words |
We
apologise for any inconvenience this may cause you
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Our pricing structure is being revised at
the moment please click here
to email for details
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Price
for 5 key word doorway pages on one search engine |
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Price
for each additional search engines (as above) |
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Price
for all 13 major search engines |
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We can also schedule a reporter daily,
weekly, or monthly to automatically check a Web site's positions
or to resubmit |
Report daily for one search
engine (5 doorway pages) |
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reporter daily per additional
search engine |
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reporter daily for all 13 search
engine |
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Order Form All
Prices are exclusive of VAT |
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What
is a
Doorway page
Doorway pages are,
in essence, any page that is optimised to rank well on a search engine.
Since each search engine ranks pages differently, it's virtually impossible
for a single page to rank well on all engines. For example, AltaVista
may favour pages with 800 words on the page, where Excite might favour
400 words. In this scenario, there's no way to design your page to appeal
to both engines' preferences. The solution is to create one page designed
for AltaVista, and submit it to AltaVista, and separate pages designed
for Excite, and submit that one to Excite.
These "doorway"
pages act as alternate entrances to your site tailored to rank well
on a particular engine, and for particular keywords. People doing searches
will not always find your home page. Often, they will find you via a
sub-page on your site. You've probably noticed this when you've done
your own searches on the Web.
In summary, a "doorway"
page can be any page: Your home page, product information page, or a
page introducing your Web site. There is nothing magical about doorway
pages, except that it happens to have the proper number of words, keywords,
and other variables to rank well.
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